
Strategies for scale
I'm a progressive strategist with a strong track record of building teams to create and implement large-scale, targeted messaging programs for political persuasion, mobilization, and GOTV. As co-founder of Clarify Agency, I oversaw over $40MM in media spend, contributed to industry-leading narrative research and messaging experiments, and built a team to manage large, dynamic ads programs at the national and state level.
If your organization or agency needs hands-on support in any of the following areas, don't hesitate to reach out.
Narrative research: Helping messengers develop and deploy persuasive storytelling frameworks that connect with their intended audiences
Message effectiveness testing: Managing one-off and longitudinal experiments to understand the effectiveness of your persuasion and mobilization programs
Strategic planning and capacity building: Helping small and medium sized businesses and organizations develop strategic plans, operational initiatives, budgets, sales strategies, and staffing structures
Creative development: Developing and implementing creative strategies, from research and scripting to sourcing and managing video production teams
Digital media strategy and planning: Top-notch strategic guidance on media planning for scaled cross-platform reach
Reporting automation solutions: Developing custom back-end and front-end solutions for reporting needs across ads platforms and CRMs
Let’s connect.
Brian O’Grady is a digital consultant who partners with progressive campaigns, causes, and companies. He has over 20 years of experience in political organizing and digital advertising.